The Journey of Fira Food
Thailand’s food industry has long been a vital engine driving the nation’s economy. With its high-quality agricultural output and culinary expertise, Thailand has earned global recognition as the "Kitchen of the World." This sector continues to expand steadily to meet the growing demands of both domestic and international consumers.
In 2022, Thailand’s ready-to-eat food market reached a total volume of 482,400 tons, valued at over USD 2 billion. The domestic market played a particularly significant role, accounting for 260,100 tons—or 53.9% of total volume—and generating USD 1.3 billion, which is 64.5% of total market value. These figures reflect the strength and vast potential of Thailand’s ready-to-eat food sector.
Fira Food Technology Co., Ltd. was founded in 2024, born from a passion for food innovation and a mission to simplify meal choices for people living fast-paced lives. We supply high-quality products and services that cater to the evolving needs of modern consumers, with a firm commitment to excellence and customer satisfaction.
Our Core Activities
At Fira Food, we focus on offering high-quality ready-to-eat meals through our flagship brand, Eatter (Eat-Ter). Our operations are thoughtfully designed to meet the needs of today’s fast-paced lifestyles, providing consumers with convenient, flavorful, and nutritious meal options.
วิสัยทัศน์ (VISION)
We are committed to being a leader in creating valuable Thai food businesses in the form of standard ready-to-eat food to deliver quality products to consumers by conducting business in a stable and sustainable manner.
พันธกิจ (MISSION)
- To champion the uniqueness of Thai culture as soft power through innovative food technologies, modern production processes, and packaging solutions that resonate with today’s consumers.
- To deliver maximum value to our customers by offering high-quality, flavorful, and nutritionally balanced ready-to-eat products that are convenient, safe, and affordably priced.
- To seek new opportunities and expand our distribution channels, driving sustainable business growth both domestically and internationally.
- To operate with integrity and good governance, upholding the interests of all stakeholders and fostering long-term, sustainable growth.
